Case Study: $31K Ad Spend for an eBook Store + Huge ROI
Category: Digital Products (eBooks)
A digital store selling niche eBooks across topics like finance, health, and productivity decided to scale aggressively with a $31K/month ad budget focused on Facebook and Google Ads. Prior to this, they were doing around $12K/month in sales with minimal ad spend.
The strategy centered around driving traffic to lead magnets, offering free chapters or mini-guides in exchange for email sign-ups. This built a 40K+ email list in just 3 months. We then created automated email sequences that pushed relevant eBooks based on user interests, increasing conversion rates significantly.
Facebook ads were optimized for cold traffic with compelling, pain-point-focused copy (e.g. “Escape the 9–5 with This Passive Income Blueprint”) while Google Ads targeted high-intent search queries like “best ebooks for side hustle” and “learn trading PDF”.
With smart retargeting, A/B-tested landing pages, and time-limited bundle offers, the $31K ad spend generated over $210K in monthly revenue, a massive ROI for a 100% digital product. The scalability and low fulfillment cost made this campaign especially profitable, with many buyers converting into repeat customers through upsells and memberships.
Case Study: Website Sold for $100K USD on Flippa
Category: Content Site / Niche Blog
A niche content website focused on personal finance and remote work tips was built with SEO in mind and monetized through affiliate marketing and display ads. The site had over 300 high-quality blog posts, averaged 90K monthly pageviews, and generated around $3.5K/month in passive income.
Traffic was primarily organic, with a strong backlink profile and consistent rankings for long-tail keywords. Revenue came from a mix of affiliate commissions (credit card referrals, online tools) and display ads via Ezoic.
After stabilizing its income and growing the email list to 12,000+ subscribers, the site was listed on Flippa. With well-documented traffic, revenue, and operational SOPs, it attracted multiple bids.
It eventually sold for $100,000 USD to a US-based buyer looking for passive cash flow assets. The entire process, from listing to final sale, took under 30 days.
Case Study: 1046% ROI for Shopify Store
A Shopify store selling lifestyle accessories spent $2300 on ads and generated over $26000 in sales. The campaign used influencer content, urgency-based bundles, and smart retargeting. Simple upsells and abandoned cart recovery added extra revenue. Total ROI hit 1046 percent.
Case Study: 1617% ROI for Shopify Store
A Shopify store offering beauty tools spent $1800 on paid ads and brought in over $30800 in tracked sales. The campaign used short video ads, product demos, and retargeting to warm audiences. Smart bundling and free shipping helped boost conversions. ROI reached 1617 percent.